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We care about the Idea
we release, not in collections, but in cases.
Each case is following a specific idea or aesthetic from an interdiscilinary perspective on fashion, art and design, that is being translated into products aswell as our magazine.
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In this case, we dive into aspects of individualism within the fields of fashion, art, design, architecture, culture and aethetics.
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case one. individualism. offers a holistic collection, of objects and clothing items, that are each individual one-of-one pieces
As a Concept Brand we create aesthetic Products for the tasteful and conscious Individual. Our Capsule Collection case one. individualism. offers a well curated Selection of Objects and individualized Clothing with a contemporary Approach on Fashion, Design and Aesthetics in general.
Each Product is a Certified Collectible, 100% unique, Single Piece - just like a Work of Art.
At the End of the Day it is our personal Connection to the Things we own, what makes them special. And what is more special, than owning a One of One Piece, nobody else has or will ever have?
case study on individualism
We a r e i n d i v i d u a l s
b e c a u s e o f o u r
u n w i l l i n g n e s s t o
a c c e p t t h e f a c t t h a t
we a r e a l l p r a c t i c a l l y
i d e n t i c a l .
T h i s r e s t l e s s
d r i v e w i t h i n o u r s l e f s
f o r c e s u s t o s t a n d o u t , b e
c r e a t i v e a n d u n i q u e .
W i t h o u t
i n d i v i d u a l i s t i c i d e a s
c r e a t i v i t y wo u l d n o t e x i s t .
I t d i s t u r b e s t h e m o n o t o n y
o f t y p e a n d d i f f e r s
h u m a n k i n d f r o m a n i m a l i t y.
Y e t t h e s i g n i f i c a n c e o f
i n d i v i d u a l i t i t y v a s t l y
d e p e n d s o n c o l l e c t i v i s m .
H e n c e c o n f u z i a n
p h i l o s o p h y p r o p o s e s t h e
i m p o t a n c e o f f i n d i n g o n e s
i n d i v i d u a l r o l e i n a
c o l l e c t i v e .
we individualize every t-shirt of our first collection
with specific pritinng techniques, making every single one of the a unique single pieces.
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for this design, we used a two color gradient print, that varies each time
- in the ratio of black and blue,
aswell as in the distribution
of the color
BLUE
why did we choose blue as the main color of our collection?
blue stands for imagination and
creativity, which are crucial parts of individuality.
yet blue is the most common favorite color.
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just like the things that come to mind when thinking about blue: the ocean and the sky,
blue also symbolises uniformity.
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so it represents the duality of being an individual
while still being identical within a collective.
besides the color blue, case studios adapts its collection to this idea, by only selling individual pieces
that are a part of a unified collection.
GESAMTKONZEPT
Design Objects. Fashion. Art. Ideas and Creativity.
