case studios
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GUSTAV GRÜN
As a brand, which is passionate about design, case studios is proud to be part of a collaboration dedicated to designing and producing interior and exterior goods for the vegan food store Gustav Grün. Our collaboration with Gustav Grün, a renowned company in the food industry, has enabled us to create unique and impressive lamps and customer stoppers that not only delight customers but also make a sustainable contribution.
We accepted the challenge to develop innovative designs that are not only aesthetically pleasing but also reflect our values of design as well as the brand image of Gustav Grün.
following the urban aesthetic of the GUSTAV GRÜN Franchise, we developed a custom design solution for their store interior.
The starting point of the design process were the materials concrete and raw metal, which refelct the visual identity of each store - this led to the final design of the lighting solution, implied to each GUSATV GRÜN branch.
From concept to creation: the design process at case studios
The design process at case studios is a creative and structured approach. At the beginning of our collaboration we were very grateful that Gustav Grün gave us full creative freedom. It all starts with a concept in which we analyse Gustav Grün's requirements and wishes based on what we think would fit also the brands image as well as the future requirements to a timeless design approach. Based on this information, we develop sketches and models to explore different design possibilities which includes variations of form and material.
Once the final design concept is finalised, we presented it to Gustav Grün and were able to move on to creation. We produce all our goods in Germany to ensure that every detail is carefully realised. From the selection and interaction of materials to the fine-tuning of branding and message, we do everything we can to create a product that will delight Gustav Grün and their customers.
The design process at case studios is an interactive process that involves getting feedback and always trying to exceed expectations trough design and finish of our own products. Always having a strong connection to the brands image.
